Not all Tough Moms are the same. That’s why we have a variety of Era laundry detergents to fit your specific needs. Whether you have tough stains or tough odors, Era has a laundry detergent for your family. You never know what mysteries the laundry basket will hold, but with Era, you always have the right answer.
Indulge on your family, not on your detergent.
Era Original has 2x the cleaning power* so you can tackle stains without going over budget. Now, the only overspending you’ll be doing is on playtime with the kids.
Rainy day? Let ’em play.
Era detergent with Oxi Booster provides 3x the stain-fighting power† so your whole family can keep clean—even after the world’s muddiest playdate.
Families are messy.
That’s why there’s Era detergent with Febreze Freshness. The 3x stain-fighting power** of Era detergent with Febreze Freshness helps eradicate stains—leaving nothing behind but the sweet scent of victory.
Scent can be a game changer.
From the field to the post-game pizza party, actions should speak louder than scents. Era Fistful of Fresh detergent has 2x the cleaning power* with a mild scent—so your family can be seen before they’re smelled.
Tough on stains. No dyes or perfumes.
Era Free detergent with 2x the cleaning power* lets you take on the toughest stains without dyes and perfumes, so your family can get clean, despite life’s little messes.